Lead Paid Social Strategist (Marketing)

TL;DR

Lead Paid Social Strategist (Marketing): Strategizing and executing digital advertising campaigns for medium-to-enterprise businesses with an accent on conversion tracking, platform optimization, and client relationship management. Focus on scaling campaign effectiveness, providing technical leadership through audits, and implementing departmental process improvements.

Location: Remote in specific US states (AZ, CA, CO, CT, FL, ID, IL, KY, ME, MD, MA, MI, MO, NV, NH, NJ, NY, NC, SC, OH, OK, PA, RI, TN, TX, UT, VA) or hybrid in Boston

Company

A Boston-based integrated digital marketing agency blending data-driven strategy and brand-focused creative to help diverse organizations unlock their potential.

What you will do

• Strategize, develop, and maintain multiple digital advertising campaigns for medium-to-enterprise businesses.
• Monitor campaign effectiveness against client goals, conversions, and events.
• Prepare comprehensive client deliverables from kickoff documents to rolling reports.
• Provide technical leadership through trainings, audits, and coaching for peers.
• Conceptualize and implement departmental process improvements.
• Assist with candidate interviews and the hiring process.

Requirements

• 5-7 years of experience managing paid advertising programs.
• Previous experience in a leadership role.
• Thorough understanding of Facebook and LinkedIn advertising toolsets.
• Proficiency in Google Analytics, Hubspot Analytics, and similar tools.
• Experience with GTM, pixeling, and conversion tracking.
• Must be based in the US (approved states only) or in Boston.

Nice to have

• Certifications in Facebook Ads or Google Ads.
• Familiarity with Twitter, Pinterest, Reddit, or TikTok Ads.
• Experience with Google Ads, Microsoft Ads, or retailer platforms like Amazon/Walmart.
• Proficiency with Feedonomics, Skai, or Helium10.

Culture & Benefits

• Flexible work options: remote (select US states) or hybrid (Boston).
• Generous PTO, 12 company holidays, and Summer Fridays.
• 401K plan with a 4% Safe Harbor employer match.
• Healthcare, dental, and vision insurance with 80-100% employer coverage.
• Life insurance and short-term disability benefits.
• Access to continuing education, webinars, and funding for national conferences.