Media Strategist And Buyer (Marketing)

TL;DR

Media Strategist and Buyer (Marketing): Designing and executing annual media plans to achieve equitable reach across priority populations with an accent on cost-effective placement and multicultural targeting. Focus on optimizing paid media strategy across traditional and digital platforms, negotiating vendor contracts, and tracking KPIs.

Location: Remote (US; Massachusetts residence is a plus)

Company

A strategic communications agency supporting state, local, and federal government agencies with enterprise-wide communications and public affairs.

What you will do

• Develop and manage the annual paid media strategy and budget in coordination with clients and internal teams.
• Create innovative media buys using traditional, digital, programmatic, and community-based platforms.
• Ensure equitable reach for Black, Latino, Asian, immigrant, and rural communities.
• Negotiate vendor contracts, oversee placement schedules, and track KPIs like reach, frequency, and engagement.
• Partner with Data Analysts to monitor performance and refine buys based on evaluation data.
• Collaborate with the Creative Director to ensure consistent message delivery across all media.

Requirements

• Bachelor’s degree in marketing, media planning, or analytics.
• 7+ years of experience in media strategy and buying, preferably in the public sector or health awareness campaigns.
• Deep understanding of equitable media planning and multicultural engagement.
• Experience with Google Ads, Meta Ads, OTT, and community-based media buying.
• Residence in the US is required (Massachusetts is a plus).