Managing Director of SEO

TL;DR

Managing Director of SEO: Advance the SEO department's performance, innovation, and growth at a digital marketing agency with an accent on AI Search Optimization (AIO), modern search technologies, and strategic client leadership. Focus on scaling capabilities, P&L management, executive sponsorship for key accounts, and developing scalable SEO/AIO offerings.

Location: Office in Boston, MA or remote only in specific US states: AZ, CA, CO, CT, FL, ID, IL, KY, ME, MD, MA, MI, MO, NV, NH, NJ, NY, NC, SC, OH, OK, PA, RI, TN, TX, UT, VA.

Company

Boston-based integrated digital marketing agency partnering with startups, public companies, and non-profits using data-driven strategy and creative services.

What you will do

• Partner with SEO leadership to align department strategy, culture, and objectives with company goals, supporting team structure, retention, and growth.
• Manage P&L including contribution margin, revenue retention, growth, and efficiency in collaboration with finance and leadership.
• Lead innovation in AI Search Optimization (AIO), emerging search technologies, productization of services, and thought leadership.
• Provide executive sponsorship for key client accounts, new business development, and escalation resolution.
• Oversee hiring, staffing, professional development, processes, quality assurance, and interdepartmental collaboration.
• Foster mentorship, talent retention, and cross-functional alignment with Paid Media, Content, Design, and Development teams.

Requirements

• 5+ years Sr. Director-level experience and 10+ years management experience.
• Proven leadership in SEO across B2B, B2C, e-commerce with deep expertise in technical SEO, on-page optimization, site architecture, and authority development.
• Experience in AIO/GEO experimentation, emerging search technologies, generative search, and conversational platforms.
• Proficiency with SEO/analytics tools: Google Search Console, Google Analytics, Screaming Frog, SEMrush, Ahrefs, Moz.
• Strong analytical skills to translate search performance into business impact; excellent communication and problem-solving.
• Direct experience managing teams with focus on performance, collaboration, and strategic thinking.

Nice to have

• Experience with ClickUp, NetSuite, Google Data Studio, PandaDoc, Google Workspace, HubSpot.

Culture & Benefits

• Remote workplace option in specified US states or Boston office.
• Generous PTO increasing yearly, 12 company holidays, Summer Fridays.
• 401K with 4% match after one year, life insurance, short-term disability, competitive healthcare (80% employer-covered medical/dental, 100% vision).
• Commuter benefits, FSA, continuing education via webinars, cohort learning, conferences.
• Collaborative environment emphasizing diversity, equity, inclusion, and professional growth.