Growth Marketing Lead

TL;DR

Growth Marketing Lead (B2B SaaS): Own pipeline generation strategy and execution across all products—from setting quarterly targets to optimizing daily ad spend—with an accent on performance marketing, outbound motions, and growth experimentation. Focus on building forecasting models, designing structured experiments, and scaling account-based outbound systems for practice acquisition.

Location: United States, remote-friendly. Headquarters in San Francisco; bonus points for being based there and able to go into the office 2 days per week.

Salary: $163,000 - $180,000 per year, plus equity.

Company

hirify.global is a public benefit corporation advancing psychiatry through technology, services, and real-world evidence, with the largest network of interventional psychiatry practices in the US.

What you'll do

• Own pipeline generation strategy across all products; set quarterly targets, build forecasting models, and drive execution with Finance and RevOps.
• Lead performance marketing: own paid acquisition (Google Ads, Meta, LinkedIn), design experiments, optimize funnels, landing pages, and CAC efficiency.
• Develop outbound motions: build scalable ABX systems, account intelligence with AI, multi-touch sequences, and partner with Sales on handoffs.
• Identify growth leverage, champion cross-functional improvements with Customers, Product, Sales, and Revenue Operations.
• Build analytics infrastructure: attribution models, dashboards, channel economics analysis.
• Leverage AI tools and full-stack skills to ship landing pages, copy, tracking, and automation flows independently.

Requirements

• 6-10 years in growth marketing or demand generation in B2B SaaS.
• Hands-on performance marketing expertise (Google Ads, Meta, LinkedIn).
• Outbound campaign experience with ABX and signal-based strategy.
• Strong analytical and forecasting skills; build models, evaluate ROI, partner with Finance.
• Full-stack operator: build pages, write copy, set up tracking, analyze data.
• Data fluency in analytics, funnels, cohorts; CRM and systems thinking (HubSpot, lead lifecycle).
• AI-fluent; entrepreneurial mindset for ambiguity and building systems.

Nice to have

• PLG or scaled sales experience (self-serve funnels, SMB acquisition).
• B2C, marketplace, or vertical SaaS experience.
• Healthcare experience.

Culture & Benefits

• Mission-driven growth team with low ego, high trust, open sharing, and full commitment to outcomes.
• Modern tools: Unify, AirOps, Semrush, Webflow, ChiliPiper, HubSpot, Claude, Lovable, Gong.
• Comprehensive benefits: healthcare, dental, vision, family leave, FSA/DCFSA, mental health benefits, 401(k), flexible PTO.
• Remote-friendly with periodic off-sites; flexibility to work where productive while staying connected.
• Autonomy: budget authority, executive partnership, influence on strategy.