Founding Growth Specialist (Demand Generation)

TL;DR

Founding Growth Specialist (Demand Generation): Build and lead enterprise marketing function from the ground up for AI research platform with an accent on data-driven strategies, multi-channel campaigns, and pipeline growth. Focus on optimizing demand gen programs, ABM initiatives, performance analytics, and sales alignment to drive measurable revenue impact.

Location: Oakland, CA (or remote within US timezones)

Salary: $133K to $200K + equity

Company

AI platform empowering researchers and life sciences organizations with advanced search and analysis tools.

What you will do

• Build enterprise marketing function, establishing data-driven strategies, processes, and measurement frameworks
• Develop and execute multi-channel demand gen programs including paid campaigns, email nurtures, content syndication, and ABM
• Partner with sales to translate priorities into actionable plans supported by quantitative analysis
• Design, launch, and optimize integrated campaigns across digital and field channels like webinars, events, and conferences
• Establish reporting, analytics, lead scoring, and attribution to track funnel performance and demonstrate ROI
• Analyze performance, optimize channels, and provide data-backed recommendations to leadership

Requirements

• 5–7 years B2B marketing experience with strong focus on demand generation, ideally in software/SaaS
• Strong quantitative background for analyzing data, building reports, and extracting insights
• Proven data storytelling to explain strategies with metrics
• Experience with marketing analytics tools, CRM, and spreadsheets
• Ability to build programs from scratch in startup/high-growth environments
• Strong project management, communication, and cross-functional collaboration skills
• Bachelor's degree, preferably in marketing, business, economics, or quantitative field

Nice to have

• Experience in life sciences, healthcare, pharma, or biotech
• Background in AI/ML or technical products
• Advanced skills in Google Analytics, Tableau, Looker, marketing automation
• ABM strategies, attribution models, A/B testing, CRO
• Executive events for VP+/C-level, scaling marketing functions
• SQL or data analysis skills

Culture & Benefits

• Fully covered health, dental, vision, life insurance + family coverage
• Flexible vacation (min 20 days recommended)
• 401(k) with 6% employer match
• $2,000 device budget + equipment refresh
• Personal/professional development budget
• Flexible work across North America/Europe with quarterly retreats and coworking