Paid Search Manager (Google Ads)

TL;DR

Paid Search Manager (Google Ads): Strategizing and executing digital advertising campaigns for medium-to-enterprise businesses with an accent on performance monitoring, client management, and team leadership. Focus on optimizing conversions, improving departmental processes, and mentoring junior staff to drive collective success.

Location: Remote in specific US states (AZ, CA, CO, CT, FL, ID, IL, KY, ME, MD, MA, MI, MO, NV, NH, NJ, NY, NC, SC, OH, OK, PA, RI, TN, TX, UT, VA) or Hybrid in Boston

Company

A Boston-based integrated digital marketing agency that combines data-driven strategy with brand-focused creative to help diverse organizations unlock their full potential.

What you will do

• Develop and maintain complex digital advertising campaigns for a portfolio of medium-to-enterprise clients.
• Monitor campaign effectiveness relative to client goals, conversions, and key events.
• Manage client relationships through regular updates and high-quality deliverables.
• Implement departmental process improvements and serve as a technical resource for peers.
• Mentor, coach, and supervise junior reports.
• Assist with the departmental hiring and onboarding process.

Requirements

• 6-8 years of experience managing paid advertising programs.
• Expertise in Google Ads and Bing Ads toolsets.
• Proficiency with Google Analytics, Hubspot Analytics, or similar tools.
• Experience with Google Tag Manager for pixeling and conversion tracking.
• Skill in reporting tools like Google Data Studio, NinjaCat, or TapClicks.
• Must be based in the US (specifically in AZ, CA, CO, CT, FL, ID, IL, KY, ME, MD, MA, MI, MO, NV, NH, NJ, NY, NC, SC, OH, OK, PA, RI, TN, TX, UT, VA).

Nice to have

• Familiarity with WordPress or similar CMS.
• Google and/or Bing Ads certifications.
• Programmatic advertising experience.
• Experience training and mentoring junior team members.

Culture & Benefits

• Remote or hybrid work options with a Boston-based office.
• Generous PTO, 12 company holidays, and Summer Fridays.
• 401K plan with a 4% employer match.
• Comprehensive healthcare (80-100% employer coverage), life insurance, and short-term disability.
• Funding and access for continuing education and national conferences.
• Commuter benefits for pre-tax transportation expenses.