Digital Marketing Manager, Paid Search (Google Ads)

TL;DR

Digital Marketing Manager, Paid Search (Google Ads): Owns end-to-end strategy, execution, and optimization of paid search campaigns across Google Ads, Microsoft Ads, and YouTube with an accent on driving qualified traffic, conversions, and ROI. Focus on developing full-funnel strategies, continuous performance monitoring, keyword research, competitive analysis, and testing emerging AI-driven formats.

Location: US-Remote. Onsite, hybrid, or remote depending on location. 0–10% travel may be required.

Company

Global leading software company with over 3,000 colleagues in North America, EMEA, and APAC, dedicated to helping technology solution providers manage businesses, sell efficiently, automate service delivery, and deliver customer experiences.

What you will do

• Own end-to-end strategy, execution, and optimization of paid search campaigns across Google Ads, Microsoft Ads, and YouTube.
• Manage daily in-platform activities including keyword strategy, bid management, audience targeting, ad copy testing, and budget allocation.
• Develop full-funnel strategies aligned to marketing priorities, product focus, and pipeline targets.
• Monitor and optimize performance metrics like CPL, CTR, CVR, ROAS, and pipeline contribution.
• Conduct keyword research, competitive analysis, and search query mining to identify opportunities.
• Partner with Demand Generation, Product Marketing, Creative, Marketing Operations, and Web teams for alignment on messaging, tracking, and optimization.
• Lead testing strategies and provide reporting with actionable insights to stakeholders.

Requirements

• Deep expertise in paid search strategy and execution across Google Ads and Microsoft Ads, with strong knowledge of YouTube advertising.
• Proven experience managing performance-driven paid search budgets in B2B environment.
• Strong analytical skills to interpret data and optimize toward pipeline, revenue, and ROI goals.
• Advanced knowledge of keyword strategy, match types, bidding, quality score, and audience layering.
• Experience with conversion tracking, offline imports, multi-touch attribution, A/B testing, and landing page optimization.
• 5+ years hands-on experience managing paid search in B2B technology, with cross-functional collaboration.

Nice to have

• Proficiency in Google Analytics, Looker Studio, SEMrush, and Salesforce reporting.

Culture & Benefits

• Inclusive, positive culture valuing unique contributions, discovery, debate, and diverse perspectives.
• Community-driven environment powered by connections, colleagues, and community.
• Equal opportunity employer committed to diverse and inclusive workforce free from discrimination.