B2B Paid Media Marketing Manager (SaaS)

TL;DR

B2B Paid Media Marketing Manager (SaaS/EdTech): Leading the strategy and execution of paid media programs across search and social channels to maximize ROI with an accent on campaign optimization, A/B testing, and data-driven audience targeting. Focus on scaling lead generation, integrating AI workflows for efficiency, and translating complex data into actionable B2B growth strategies.

Location: Remote (Must be based in the US)

Salary: $79,200 - $91,100 USD

Company

hirify.global provides personalized K-12 instructional content from trusted sources to millions of students and teachers worldwide.

What you will do

• Develop and manage paid search and social campaigns on Google Ads, LinkedIn, and Meta.
• Optimize performance through A/B testing, bid strategies, and audience targeting.
• Establish performance benchmarks and manage budgets to maximize ROI.
• Conduct competitive research to refine keyword and ad strategies.
• Collaborate with content and creative teams to align messaging with campaign goals.
• Utilize AI tools and workflows to improve operational efficiency.

Requirements

• 3-5 years of B2B paid media experience within a SaaS environment.
• Proven track record in executing campaigns across Google, Meta, and LinkedIn Ads.
• Proficiency in Google Analytics, Google Tag Manager, and conversion tracking.
• Strong data analysis skills to translate insights into actionable strategies.
• Must be based in the US.

Culture & Benefits

• Comprehensive medical benefits with HSA contributions.
• Financial security through a 401(k) plan with employer match.
• Fully remote work environment with a monthly tech stipend.
• Inclusive family support, including parental leave and fertility assistance.
• Flexible PTO, 10 company holidays, and a winter break.
• Annual allowance for professional learning and development.