PPC Specialist (Google Ads)

TL;DR

PPC Specialist (Google Ads): Managing and optimizing Google Ads campaigns for clients in the legal and medical industries with an accent on data-driven decision making and conversion rate optimization. Focus on account restructuring, A/B testing of landing pages, and scaling high-performing keywords to drive measurable business impact.

Location: Remote (Must be based in one of the following US states: AL, CA, CO, FL, IA, IL, MD, NC, NJ, NV, NY, PA, SC, TX, UT, VA, WA)

Salary: $40,000 annually ($19.23 per hour)

Company

A full-service digital marketing agency that provides customized campaigns for small to medium-sized medical offices and law firms.

What you will do

• Manage daily optimization of Google Ads accounts, monitoring KPIs across 7, 14, 30, and 90-day windows.
• Conduct search term reviews, manage negative keywords, and implement bid adjustments for optimal performance.
• Perform A/B testing of ad copy and landing pages using Unbounce and CallRail to improve conversion rates.
• Handle end-to-end campaign onboarding, including keyword research, GTM tracking setup, and budget recommendations.
• Develop detailed PPC projections and budget recommendations to inform campaign structure.
• Provide consultation and management for Local Services Ads (LSA) accounts.

Requirements

• 1-3 years of hands-on Google Ads management experience.
• Must be legally authorized to work in the United States.
• Must be located in one of the specified US states.
• Proficiency in Google Analytics, Google Search Console, and Google Tag Manager.
• Experience with lead tracking and landing page platforms like CallRail or Unbounce.
• Strong analytical skills and the ability to manage multiple client accounts simultaneously.

Nice to have

• Google Ads certification.
• Experience with Local Services Ads (LSA).
• Bachelor's degree in Marketing, Business, or a related field.

Culture & Benefits

• Fully remote work arrangement.
• Culture of growth, accountability, and ownership.
• Recognized as a Certified Great Place to Work in 2021 and 2022.
• Transparent environment where individual impact on business results is clearly visible.