Paid Search Specialist - Google Ads & Meta

TL;DR

Paid Search Specialist (Google Ads & Meta): Build, manage, optimize, and report on paid advertising campaigns across Google Ads, Bing Ads, Meta Ads, and LinkedIn with an accent on high-spend client accounts, growth strategies, and KPI-driven performance. Focus on keyword research, A/B ad testing, competitor analysis, bid strategy optimization, and cross-platform recommendations.

Location: Remote, open to contractors from Argentina. Company based in Cincinnati, OH, USA. 1099 contractor position.

Company

Early-stage digital marketing agency focused on SEO and paid search, managing multiple client accounts across various industries.

What you will do

• Build and manage paid campaigns for clients with $1k-$10k+/mo ad spend across Google Ads, Meta, Bing, and LinkedIn.
• Develop and execute growth strategies tied to measurable KPIs.
• Monitor performance, analyze data, and create client-facing reports and presentations.
• Conduct keyword research, A/B ad copy testing, competitor analysis, audience testing, and bid strategy optimization.
• Collaborate with ad specialists on creative strategies and tactics to drive results.

Requirements

• 3+ years hands-on experience with Google Ads (Search, Performance Max), including bidding strategies like Maximize Conversions, Target CPA, Target ROAS.
• Experience managing multiple client accounts at a digital marketing or paid search agency, ideally in home services, B2C, or lead gen.
• Proven Meta Ads experience and ability to recommend platform mixes.
• Strong knowledge of keyword research, match types, negative keywords in Google Ads.
• Experience with Google Analytics (GA4) and Google Tag Manager for conversion tracking.
• Proficient English (reading, writing, speaking) for professional communication.

Nice to have

• Microsoft/Bing Ads and LinkedIn Ads experience.
• Looker Studio for dashboards and reports.
• Conversion tracking via HubSpot or similar CRMs.
• Home services or local services clients.

Culture & Benefits

• Core values: Extraordinary Service, Responsive Communication, Problem Solver, Proactive, Underpromise yet Overdeliver.
• Remote work from home, set your own schedule (~20 hours/week to start).
• Own client accounts fully, focus on results and world-class service.
• Emphasis on self-improvement, intensity, teamwork, and accountability.
• Contract position: invoice for hours worked, no benefits.