Paid Marketing Specialist

TL;DR

Paid Marketing Specialist: Execute and optimize multi-channel PPC campaigns driving high-quality leads at target CPLs across web properties with an accent on performance analysis, lead funnel reporting, and cross-functional collaboration. Focus on keyword expansion, ad copy testing, landing page A/B tests, daily optimizations, and generating performance reports.

Location: Hybrid in Orlando, FL – required in office Monday, Wednesday, Thursday; 2 WFH days (Tuesday, Friday)

Company

hirify.global is a digital marketing agency founded in 2007, grown from a garage startup to nearly 100 professionals in downtown Orlando, focused on building valuable digital brands.

What you will do

• Develop and execute PPC campaigns across Google, Bing, Meta, Twitter, Display to meet traffic and lead goals within target CPL and budget
• Manage keyword expansion, ad copy/asset creation/testing, landing page A/B testing, and competitive research
• Perform daily optimizations, analyze performance trends, and generate daily/weekly/monthly reports
• Audit campaigns, budgets, assets, landing pages, and lead attribution for QC and improvements
• Collaborate with content, design, development, and project teams to implement strategies and changes
• Provide strategic insights, forecasts, and training on marketing tools

Requirements

• 1+ years demonstrated experience in paid PPC marketing including Google and Meta
• Bachelor's degree in Marketing, Business, or equivalent experience
• Proven ability to analyze data from multiple sources for business performance insights
• Proficiency in advanced reporting platforms like Salesforce and Tableau
• Strong organization, multitasking, self-management in fast-paced environment
• Ability to identify anomalies and derive recommendations across ad platforms and systems

Nice to have

• Google Ads Certified, Microsoft Ads Accredited, Facebook Blueprint Certified
• Experience managing multi-million dollar paid campaigns
• Experience with Display/Programmatic buying
• Campaigns in regulated industries like Healthcare, Pharmaceutical, or Legal

Culture & Benefits

• 100% employer-paid premium medical, short/long-term disability insurance
• Competitive compensation, 20 days paid parental leave after 90 days, 401k plan
• Paid time off, paid volunteer opportunities, company-wide Holiday Break Dec 24-Jan 1
• Hybrid flexible workplace with 3 in-office days (M,W,Th) for collaboration
• Vibrant culture with team events, community involvement, state-of-the-art office perks
• Focus on work/life balance, ongoing flexibility for life events