Head of Data Platform & Reporting (AdTech)

TL;DR

Head of Data Platform & Reporting (AdTech): Build, scale, and operationalize data infrastructure, analytics systems, and process automation for a digital marketing agency with an accent on Apollo proprietary platform, ETL workflows, and AI-driven tooling. Focus on architecting measurement systems, implementing forecasting and predictive models, shaping product roadmaps, and leading technical direction in a lean environment.

Remote in specific US states (AZ, CA, CO, CT, FL, ID, IL, KY, ME, MD, MA, MI, MO, NV, NH, NJ, NY, NC, SC, OH, OK, PA, RI, TN, TX, UT, VA) or office in Boston.

Company

Boston-based integrated digital marketing agency partnering with startups, public companies, and non-profits using data-driven strategy and creative.

What you will do

• Own evolution of Apollo data platform: develop roadmap, manage budget, lead technical direction, implement AI workflows for automation and insights.
• Architect data models, pipelines, ETL flows, and ensure reliable analytics and performance reporting.
• Oversee analytics, ad-trafficking, conversion tracking, measurement frameworks, and migration to automated systems.
• Implement forecasting, predictive modeling, and repeatable analytical tools for client campaign performance.
• Manage small team of specialists and contractors, drive talent development, change management, and tool adoption.
• Contribute to agency leadership, championing data-driven decisions and operational efficiency.

Requirements

• 10+ years in agency space, preferably analytics/product/digital marketing.
• Proven small team leadership shipping data/analytics solutions with limited resources.
• Hands-on SQL, Python, DBT, APIs, ETL pipelines, data warehousing (BigQuery, Snowflake).
• Experience in lean environments without large engineering teams.
• Ability to contribute to application code (Node, React preferred).
• Strong tracking architecture knowledge (GA4, GTM, server-side, conversion APIs).
• Forecasting/analytical models for campaign performance; data collection/retention systems.
• Strong communication across stakeholders.

Nice to have

• React/Node and custom front-end experience.
• Building internal analytics platforms.
• Custom AI tools including chat/agentic apps.
• Managing contract/offshore resources.

Culture & Benefits

• Remote or Boston office option with generous PTO increasing yearly, 12 holidays, Summer Fridays.
• 401K with 4% match after one year, life/short-term disability insurance.
• Competitive healthcare (80% medical/dental, 100% vision), FSA, commuter benefits.
• Continuing education: webinars, cohort learning, course platforms, conference funding.
• Collaborative environment fostering ingenuity, diversity, equity, inclusion.