GTM Analytics Lead (SaaS)

TL;DR

GTM Analytics Lead (SaaS): Driving strategic decisions across the go-to-market engine by measuring performance and optimizing acquisition channels with an accent on full-funnel analysis and revenue quality. Focus on connecting marketing activity to sales outcomes, building real-time GTM visibility, and owning the modern data stack.

Location: Remote (Must be based in Canada)

Company

hirify.global is an AI copilot for transactional lawyers that integrates with Microsoft Word to accelerate contract drafting, review, and negotiation.

What you will do

• Refine and own performance measurement across marketing, pipeline, and revenue to drive investment decisions.
• Identify and optimize acquisition channels (paid, outbound, partnerships, organic) to improve efficiency and ROI.
• Tie marketing activities directly to sales outcomes, including conversion, velocity, ACV, and win rates.
• Build and maintain real-time reporting to shift the organization from lagging to leading indicators.
• Own the GTM data stack, ensuring connectivity between CRM (HubSpot/Salesforce), Snowflake, dbt, and BI tools.
• Partner with Growth and Marketing to analyze experiments and surface scalable wins.

Requirements

• 7–10+ years of experience in analytics, growth analytics, or data roles.
• Proven track record of owning GTM analytics in a high-growth SaaS environment.
• Expert-level proficiency in SQL and data modeling.
• Hands-on experience with modern data stacks including dbt and Snowflake.
• Deep understanding of end-to-end SaaS GTM processes and revenue drivers.
• Must be based in Canada

Culture & Benefits

• Flexible work environment with a high degree of autonomy and accountability.
• Company-paid group benefits including $1,000 for mental health support.
• Generous time off policies and annual company-wide holiday closure.
• Monthly paid meals and an annual wellness allowance.
• Competitive stock option grants as an early employee.