Paid Ads Specialist (Meta & Google)

TL;DR

Paid Ads Specialist (Meta & Google): Managing and optimizing paid media campaigns across Meta and Google platforms for various brands with an accent on performance marketing and ROAS. Focus on scaling campaigns, executing A/B tests on creatives, and providing data-driven reporting for U.S.-based clients.

Location: Must reside in a LATAM country (e.g., Mexico, Colombia, Brazil, Argentina, etc.) and be available to work CST hours.

Company

hirify.global is a U.S.-based team helping brands scale through performance-driven marketing and proactive growth assistance.

What you will do

• Launch and optimize Meta ad campaigns and manage Google Search, PMax Shopping, and YouTube campaigns.
• Analyze KPIs such as ROAS, CTR, and CPM to drive data-driven optimization.
• Run A/B tests and iterate on creatives, ad copy, and audience targeting.
• Build and maintain detailed performance reports using advanced Excel and Google Sheets formulas and pivot tables.
• Collaborate with creative teams and proactively update clients via Slack, email, and video calls.
• Test and explore emerging ad platforms to expand the overall media strategy.

Requirements

• Must reside in a LATAM country.
• 3+ years of proven experience with Meta Ads and 1+ year with Google Ads.
• Strong understanding of paid media KPIs and experience managing ad budgets.
• Advanced skills in Excel or Google Sheets (dashboards, formulas, pivot tables).
• Excellent English communication skills (both written and spoken).
• Availability to work CST hours and prior experience with U.S.-based clients.

Nice to have

• Agency or multi-brand management experience.
• Background in E-commerce or Direct-to-Consumer (DTC) brands.
• Experience with TikTok Ads.
• Ability to provide creative analysis and performance recommendations.

Culture & Benefits

• Fully remote work-from-home setup with full flexibility.
• Paid holidays and PTO.
• Health insurance coverage.
• Continuous training and professional growth opportunities.
• Experience working with an international, U.S.-based team.