Paid Ads Specialist (Google/Meta)

TL;DR

Paid Ads Specialist (Google/Meta): Oversee and optimize Google and Meta ads campaigns for a US personal injury law firm with an accent on lead generation, ROAS, and performance metrics. Focus on audience testing, budget optimization, creative testing, and providing actionable insights to drive business growth.

Location: Brazil, fully remote, 40 hours/week in Central Time

Salary: USD 1,400 - 2,000 per month

Company

US-based personal injury law firm scaling in-house marketing efforts focused on social media and paid ads for lead generation.

What you will do

• Manage and optimize Google Ads campaigns (Search, Display, YouTube).
• Manage and optimize Meta Ads campaigns (Facebook & Instagram).
• Oversee organic social media strategy, posting, engagement, and content calendar.
• Monitor performance metrics like lead generation, cost per lead, and ROI.
• Conduct audience testing, creative testing, and budget optimization.
• Provide performance reports with insights and recommendations.
• Collaborate with leadership to align campaigns with growth goals.

Requirements

• 3-5 years managing paid ad campaigns and social media.
• Proficiency with Google Ads, Meta Ads; track record in ROAS and lead generation.
• Experience managing organic social media for businesses.
• Strong written and verbal English; comfortable with video calls
• Experience working with US-based businesses required

Nice to have

• Law firm marketing experience.
• Willingness to learn client-specific systems.

Culture & Benefits

• Fully remote with performance-focused environment.
• Emphasis on responsiveness, efficiency, and measurable impact.
• Opportunity to own campaigns and drive growth in a fast-scaling firm.