Director of Demand Generation (B2B SaaS)

TL;DR

Director of Demand Generation (B2B SaaS): Designing and executing the full demand engine for a portfolio of LIMS products with an accent on pipeline generation, paid/organic marketing, and scalable growth playbooks. Focus on optimizing demand funnels, scaling ROAS, and implementing AI-driven lead capture strategies.

Location: Must be based in the US

Company

hirify.global provides leading Laboratory Information Management System (LIMS) solutions for labs across pharma, biotech, and other industrial sectors.

What you will do

• Lead and drive sophisticated demand generation strategies for multiple products across global regions to drive pipeline for enterprise and small-business customers.
• Implement repeatable, scalable playbooks to drive predictable new and expansion pipeline.
• Own the development, optimization, and reporting across demand gen funnels, ensuring clear SLAs and handoffs with Sales.
• Manage the marketing budget to maximize ROAS on the highest performing campaigns.
• Partner with marketing operations to optimize lead scoring, routing, data hygiene, and attribution.
• Collaborate with Product Marketing to build and deliver ICP-centric messaging to key target audiences.

Requirements

• Must be based in the US.
• 10+ years of B2B marketing experience, with at least 3 years leading performance marketing or demand gen teams.
• Deep expertise across performance marketing, CRO, SEO, content, events, and lifecycle marketing.
• Proficiency with CRM tools, specifically Salesforce and Hubspot.
• Proficiency using AI tools to build, capture, and scale demand.
• 4-year Bachelor’s degree or equivalent practical experience.

Culture & Benefits

• Competitive health, dental, and vision insurance.
• Retirement plan with company matching contributions.
• Life insurance and disability/income protection.
• Collaborative environment with small, nimble teams and a strong drive to succeed.
• Opportunity to work on technical products critical to the operational success of Fortune 500 customers.