VP Product Marketing Manager (DXR)

TL;DR

VP Product Marketing Manager (DXR): Leading the product marketing strategy for the Developer Experience and Runtime suite with an accent on compelling storytelling and data-driven value propositions. Focus on synthesizing customer needs and engineering capabilities to drive the adoption of cloud-native and AI-powered developer tools.

Location: New York, NY, United States

Salary: USD 100,000 - 250,000

Company

hirify.global is a leading global investment banking and financial services corporation.

What you will do

• Craft compelling product narratives and messaging to clearly articulate value propositions for the Developer Experience suite.
• Develop impactful marketing content, including whitepapers, infographics, webinars, and customer success stories.
• Lead the development and execution of comprehensive go-to-market (GTM) strategies for new product launches and feature enhancements.
• Engage with customers, analysts, and partners to gather insights, foster advocacy, and ensure product-market fit.
• Collaborate with global marketing teams across web, campaigns, and demand generation to drive initiatives.
• Measure and optimize product marketing effectiveness through continuous data analysis and iteration.

Requirements

• 6+ years of professional non-internship marketing experience.
• Proven experience leading go-to-market strategies for software product launches.
• Advanced proficiency in Excel, including data manipulation, macros, charts, and pivot tables.
• Strong ability to use data and metrics to drive product and marketing improvements.
• Experience building and scaling cross-functional marketing programs.

Nice to have

• Experience using specialized analytical tools for conducting data analysis.
• Expertise in customer segmentation, profiling, and targeting.

Culture & Benefits

• Best-in-class corporate benefits package.
• Opportunity to work within the Engineering Division of a global financial leader.
• Collaborative environment bridging the gap between technical engineering and business leadership.