Principal Product Marketing Manager

TL;DR

Principal Product Marketing Manager (Life Insurance): Own end-to-end go-to-market execution for complex life insurance products with an accent on regulatory compliance, cross-functional coordination, and translating dense product details into compelling narratives. Focus on architecting comprehensive GTM strategies, building enablement programs for sales teams, and leading launches that drive measurable commercial outcomes.

Location: Remote US

Salary: $125,000 - $221,000

Company

Leading life insurance technology company democratizing access to life insurance with instant, exam-free products via a three-sided platform for consumers, agents, and carriers.

What you will do

• Own end-to-end launch strategy and execution for life insurance products, coordinating with product, legal, compliance, actuarial, and distribution teams.
• Architect GTM strategies including segmentation, positioning, channel strategy, and success metrics in regulated environments.
• Partner with Legal and Compliance to ensure marketing materials meet regulatory requirements.
• Build enablement programs like playbooks, training, and objection-handling guides for enterprise partners, agents, and sales teams.
• Translate complex products and policy language into clear narratives for diverse audiences.
• Conduct analysis on customer needs, distribution trends, and regulatory shifts to inform strategy.
• Align stakeholders across Product, Sales, Legal, Actuarial, Compliance, and Creative, driving process improvements.

Requirements

• 8+ years of product marketing experience with complex or highly regulated products
• Demonstrated track record leading complex, cross-functional product launches including legal and compliance review
• Deep expertise in GTM strategy, messaging frameworks, and positioning for long sales cycles
• Exceptional storytelling skills to make complex products accessible
• Strong analytical mindset to translate data into strategy
• Proven ability to lead and align cross-functional stakeholders including senior leadership
• Proficiency with AI tools for content, research, and campaigns

Nice to have

• Experience building and enabling broker, agent, or enterprise distribution channels