VP Marketing (Ecommerce AI)

TL;DR

VP Marketing (Ecommerce AI): Own the narrative and positioning of hirify.global’ Conversational Commerce platform with an accent on product marketing and GTM acceleration. Focus on defining the category, educating merchants on conversational shopping, and driving adoption across mid-market and enterprise segments.

Boston Remote. Open to semi-frequent in-person travel to NYC.

$241,858 – $267,317 + 0.066% – 0.084% equity + $80,619 – $89,106 bonus

Company

SaaS platform for Shopify powering AI-driven conversational commerce for 16,000+ merchants worldwide, with $89M ARR and 365-person team.

What you will do

• Define positioning, messaging, and content engine for the product portfolio.
• Educate merchants on Conversational Commerce value and implementation.
• Partner with Product and Sales to launch new capabilities.
• Drive GTM through 100+ events, targeted plays, and funnel metrics.
• Accelerate adoption and expansion in mid-market and enterprise.

Requirements

• Deep product understanding to educate on AI-driven customer conversations.
• Strategic and hands-on experience bridging vision to execution across full funnel.
• Background in product marketing or demand generation/growth.
• Passion for Conversational Commerce and AI adoption.
• Open to semi-frequent travel to NYC.

Nice to have

• Experience with ecommerce or Shopify merchants.

Culture & Benefits

• Collaborative global team with premium AI tools (ChatGPT, Claude) and L&D budget.
• #powerup Slack channel and AI champions for sharing workflows.
• Customer conference in LA and weekly AI demo standups.
• Equity, bonus, and pay equity via public calculator.
• Inclusive environment with accommodations available.