VP Marketing

TL;DR

VP Marketing (Conversational Commerce): Own the narrative and positioning of hirify.global’ Conversational Commerce platform with an accent on product marketing and GTM acceleration. Focus on defining the category, crafting compelling stories, educating merchants on AI-driven shopping, and driving adoption across SMB, mid-market, and enterprise segments.

Location: Washington DC Remote

Compensation: $241,858 – $267,317 • 0.066% – 0.084% equity • $80,619 – $89,106 Bonus

Company

Conversational commerce platform for Shopify with AI agents for customer support, sales, and engagement. $89M ARR, 365-person team, $101.5M funding.

What you will do

• Define differentiated positioning, messaging, and narratives for the product portfolio.
• Educate merchants on Conversational Commerce value and implementation with hirify.global.
• Partner with Product and Sales to launch new capabilities and build content engine for enablement and thought leadership.
• Accelerate GTM through 100+ annual events, targeted plays for segments, and metrics for funnel tracking.
• Drive adoption and expansion in mid-market and enterprise.

Requirements

• Location: Washington DC Remote
• Deep product understanding to educate on customer shopping via conversations.
• Strategic and hands-on experience in product marketing or demand generation/growth.
• Collaborative, curious, empathetic for global customers and team.
• Enthusiastic AI adopter.
• Open to semi-frequent travel to NYC

Nice to have

• Product management background.
• Experience bridging vision and execution across full funnel.

Culture & Benefits

• AI tools access (ChatGPT, Claude) and L&D budget for exploration.
• #powerup Slack channel and AI champions for sharing workflows.
• Weekly standups with AI demos.
• Inclusive environment with accommodations available.
• Equity, bonus, and public salary calculator for transparency.