Performance Marketing Manager (Healthcare)

TL;DR

Performance Marketing Manager (Healthcare): Managing digital growth and paid media engines to drive lead generation in the Life Sciences industry with an accent on ROI, campaign optimization, and AI-driven automation. Focus on optimizing LinkedIn and Google Ads, scaling B2B acquisition, and connecting ad spend to revenue pipeline.

Location: Remote (Must be based in the United States)

Salary: $145,000 - $155,000 USD

Company

hirify.global is a healthcare data company building the Healthcare Map to reduce the global burden of disease through precision data and innovative algorithms.

What you will do

• Manage and optimize paid media channels, specifically LinkedIn and Google Ads, to drive high-quality leads.
• Utilize intent signals (6sense) and proprietary data to target Life Science accounts and decision-makers.
• Lead A/B testing for ad copy, creative assets, and landing pages to improve conversion rates (CRO).
• Manage external media agencies, ensuring budget alignment and high-quality deliverables.
• Analyze and report paid campaign performance against KPIs to provide strategic growth recommendations.
• Integrate AI-based improvements and automation into the paid media process.

Requirements

• 5+ years of professional B2B tech experience focused on managing and executing digital ads.
• Expert-level proficiency in LinkedIn Ads Manager and Google Ads.
• Must be based in the United States.
• Strong analytical ability to translate raw data into actionable recommendations.
• Experience with ABM platforms like 6sense is highly preferred.
• AI-forward mindset with a willingness to automate workflows and uncover insights.

Culture & Benefits

• Comprehensive health, dental, and vision insurance.
• 401(k) plan with company match.
• Flexible time off and paid holidays.
• Disability and life insurance.
• Remote-friendly work environment with a strong internal culture of AI adoption.