Product Marketing Manager (EHR Healthcare)

TL;DR

Product Marketing Manager (EHR for Practice Groups): Shaping go-to-market strategies for SaaS EHR solutions serving practice groups in post-acute care with an accent on market dynamics, competitive positioning, and buyer workflows. Focus on synthesizing regulatory trends, developing differentiated messaging, and enabling cross-functional teams for growth initiatives.

Location: Remote with required travel to Mississauga (Canada) and/or Salt Lake City (USA) offices for onboarding, team events, and meetings.

Salary: $94,000 - $104,000 CAD + bonus + benefits (Canada base).

Company

Leading health tech company offering a SaaS platform for long-term and post-acute care providers, powered by AI and serving 30,000+ organizations.

What you will do

• Identify market dynamics, competitive shifts, buyer trends, and regulatory factors to define problem statements and differentiated positioning.
• Develop and execute go-to-market strategies for new features, messaging architecture, and launches using structured frameworks.
• Enable Sales and cross-functional teams with value propositions, competitive insights, and consistent messaging across buyer journey stages.
• Translate product capabilities into compelling narratives for executive and clinical buyers, ensuring alignment in campaigns and touchpoints.
• Define success metrics, monitor performance, gather feedback, and optimize positioning to drive awareness, pipeline, and win rates.

Requirements

• Bachelor’s degree; 4–6 years of Product Marketing experience in B2B SaaS, with healthcare technology required (post-acute/practice groups preferred).
• Experience with Product Management/Marketing frameworks (e.g., Pragmatic Marketing).
• Proven ability to create value propositions linking products to business outcomes and support pipeline creation.
• Strong communication, storytelling, business acumen, and ability to leverage AI tools for analysis and content.
• Self-starter with critical thinking, collaboration skills, and adaptability in dynamic environments.

Nice to have

• Advanced degree or certifications in Product Marketing.
• Experience in provider/post-acute environments.

Culture & Benefits

• Benefits from Day 1 including retirement plan matching, flexible PTO, wellness programs, parental leaves, fertility/adoption support.
• Continuous development support, employee assistance program, allyship communities, and recognition programs.
• AI-integrated workflows, innovation focus, flexibility, and growth opportunities in a founder-led company.