Senior Vice President of Paid Media (Paid Media)

TL;DR

Senior Vice President of Paid Media (Paid Media/Programmatic): Managing a $15M P&L and leading Paid Media, Programmatic, and Creative pillars to ensure high-quality client outcomes and retention with an accent on operational leverage and strategic inspection of work. Focus on developing Associate Directors into critical inspectors, optimizing gross profit margins, and maintaining senior-level client relationships.

Location: Remote - Must be based in Canada

Company

hirify.global is a performance-driven services business focused on scaling client portfolios through integrated paid media, programmatic, and creative strategies.

What you will do

• Own and manage a $15M P&L across Paid Media, Programmatic, and Creative pillars.
• Lead and coach Associate Directors to improve work inspection and quality standards across the organization.
• Personally inspect critical project milestones, including strategies, creative briefs, and programmatic plans, at decisive moments.
• Build and maintain direct relationships with C-suite stakeholders on priority accounts.
• Manage pricing, staffing, and resource allocation to protect gross profit margins while maintaining client outcomes.
• Partner with People Operations on hiring, performance management, and talent development.

Requirements

• 10+ years of paid media leadership experience managing multi-channel practices at scale.
• Proven experience managing middle managers (Associate Directors or Group Directors) with teams of billable consultants.
• Direct P&L ownership experience with responsibility for gross margin and commercial outcomes.
• Working fluency across search, social, and programmatic channels sufficient to inspect strategy and execution.
• Must permanently reside in Canada and have established work authorization.

Nice to have

• Agency or consulting background with exposure to B2B or performance-driven client portfolios.
• Experience integrating Creative into Paid Media practices or leading cross-functional creative teams.
• Expertise in managing programmatic at scale, including DSP partnerships and first-party data strategy.
• Track record of building inspection and quality control systems in a service organization.

Culture & Benefits

• 100% employer-paid medical, dental, and vision plans for employees.
• Mental health support through Headspace and Spring Health.
• Annual company-wide retreat.
• Remote-first work environment with flexible home office options.
• Competitive base salary and a strong bonus package.