Vice President of Programmatic & CTV Ad Operations (AdTech)

TL;DR

Vice President of Programmatic & CTV Ad Operations (AdTech): Leading the programmatic and Connected TV (CTV) advertising practice with an accent on end-to-end operations, strategy, and team management. Focus on driving revenue growth, optimizing campaign performance across DSPs and SSPs, and scaling CTV/OTT capabilities.

Location: Hybrid in Boston, MA

Company

hirify.global is a Boston-based integrated digital marketing agency that blends data-driven strategy with brand-focused creative to help organizations reach their goals.

What you will do

• Lead the programmatic and CTV ad operations team, overseeing trafficking, optimization, yield management, and reporting.
• Develop advanced programmatic strategies across DSPs (The Trade Desk, DV360, Amazon DSP) and SSPs to maximize client ROI.
• Manage the full lifecycle of campaign setup, execution, and performance analysis for display, video, and CTV inventory.
• Evaluate and manage vendor relationships and ad tech partners for private marketplaces and open exchanges.
• Drive innovation in CTV advertising, focusing on audience targeting, measurement, and cross-channel attribution.
• Establish best practices for quality assurance, brand safety, fraud prevention, and regulatory compliance.

Requirements

• 10+ years of experience in digital ad operations, including 5+ years specializing in programmatic and CTV/OTT.
• Proven leadership experience managing ad ops teams in an agency or high-volume environment.
• Deep expertise with DSPs, SSPs (e.g., Magnite, PubMatic), and Google Ad Manager.
• Strong analytical proficiency with tools like Google Analytics or Tableau.
• Bachelor's degree in Marketing, Advertising, Business, or a related field.
• Must be based in or able to work hybridly in Boston, MA.

Culture & Benefits

• Generous paid vacation, 12 company holidays, and Summer Fridays.
• 401K plan with a 4% Safe Harbor employer match after one year.
• Comprehensive healthcare plans with up to 100% employer coverage for vision and 80% for medical and dental.
• No-cost life insurance and short-term disability benefits.
• Pre-tax commuter benefits and a personal budget for continuing education and conferences.