Account Director (Programmatic)

TL;DR

Account Director (Programmatic): Lead programmatic campaign activation, optimization, and team management for client media investments with an accent on DSP implementations, performance analysis, and strategic revenue growth. Focus on developing testing roadmaps, ensuring operational excellence, and driving best-in-class execution across multi-channel campaigns.

Location: Manchester, United Kingdom (hybrid, teams in office around four days a week; must have the right to work in the UK).

Company

hirify.global is WPP's AI-driven media operating unit, connecting media, data, and partnerships via WPP Open to deliver creative personalisation at scale for leading brands.

What you will do

• Line manage junior programmatic specialists, providing coaching, mentorship, and career development support.
• Build media plans, oversee campaign activation and optimization, and create templates for trading tactics and logs.
• Drive campaign performance through in-depth analysis, trend spotting, testing roadmaps, and proactive execution.
• Build client relationships, act as key interface for programmatic strategy, and spot opportunities for revenue growth.
• Develop partnerships with media owners and suppliers, ensuring financial accuracy and process standards.
• Contribute to team knowledge sharing, PR, and continuous learning in the programmatic landscape.

Requirements

• Proven experience in programmatic multi-channel campaign activation and management.
• Proficiency in core platforms like DV360, TTD, Amazon, and ad serving technologies, including tag troubleshooting.
• Strong analytical skills for optimization levers, testing approaches, and performance driving.
• Leadership and people management experience, including hybrid team oversight and junior staff development.
• Excellent client and stakeholder management with ability to translate technical concepts.
• Proactive mindset with strong communication skills across diverse audiences.

Culture & Benefits

• Hybrid work model with four days in office to foster creativity, collaboration, and connection.
• Competitive medical, dental, vision insurance, group retirement plans, and significant paid time off.
• Access to global WPP networks, employee resource groups, in-office events, and learning opportunities.
• Preferential partner discounts, mental health awareness days, and focus on growth and development.
• Commitment to equal opportunities, respect, and career progression for all.