Director, Customer & Market Insights (Healthtech)

TL;DR

Director, Customer & Market Insights (Healthtech): Leading the Customer and Market Insights Center of Excellence to translate complex research into actionable intelligence for product and go-to-market strategies with an accent on quantitative/qualitative research and Voice of the Customer (VoC) systems. Focus on designing research agendas, sizing market opportunities, and optimizing pricing strategies to drive precision medicine adoption.

Location: Fully remote (USA)

Salary: $220,000 - $240,000 USD

Company

hirify.global is a leader in genomic and large-scale clinical information for precision medicine, utilizing the world's largest rare disease data sets to transform healthcare diagnostics.

What you will do

• Design and lead qualitative and quantitative research to uncover behavioral and contextual insights across patients, caregivers, providers, and payers.
• Build and scale a Customer and Market Insights Center of Excellence (CoE) to directly shape product, experience, and GTM strategies.
• Track the market landscape and competitive intelligence to provide strategic implications for senior leadership.
• Lead pricing research using methodologies like conjoint and Van Westendorp to assess value perception and willingness to pay.
• Architect and operationalize an enterprise Voice of the Customer (VoC) listening system integrating surveys, CSat, and NPS.
• Manage end-to-end vendor relationships, including RFPs, partner selection, and quality oversight.

Requirements

• 10–15 years of progressive experience in customer insights or market research within diagnostics, biopharma, or healthtech.
• Proven track record of building or scaling an insights function.
• Deep fluency in qualitative and quantitative methods (segmentation, conjoint, MaxDiff, usability testing).
• Experience with digital research platforms (Qualtrics, InCrowd, Dovetail) and data visualization tools (Tableau, Looker).
• Strong executive presence and storytelling skills to influence senior leadership.
• Bachelor's degree in Statistics, Psychology, Sociology, Public Health, Business, or a related field.

Culture & Benefits

• Fully remote work environment with a home office setup.
• Comprehensive health, dental, vision, and life insurance.
• 401k Retirement Savings Plan.
• Paid Time Off (PTO) and employee discounts.
• Culture based on direct communication, curiosity, and a bias for action.