Marketing Sciences Vice President (AI)

Location: New York City, United States; hybrid role

Salary: $228,000–$304,000 USD annually, with potential bonus and stock incentives.

Company

hirify.global is a mobile gaming and sports betting company operating sportsbook, casino, horse racing, daily fantasy sports, and media products across the United States, Canada, and other international markets.

What you will do

• Define the measurement strategy and roadmap for media investments, sponsorships, and strategic partnerships.
• Develop frameworks for evaluating ROI, incrementality, brand impact, and commercial outcomes.
• Analyze league, team, talent, and media partnerships to support valuations and commercial negotiations.
• Lead marketing mix modeling, attribution, experimentation, and incrementality testing across the media mix.
• Build dashboards, reporting frameworks, self-service analytics tools, and integrated data sources.
• Translate complex analytics into recommendations for senior leadership and lead a high-performing analytics team.

Requirements

• 12+ years of experience in marketing analytics, marketing science, or media measurement.
• Deep expertise in marketing mix modeling, attribution, incrementality testing, experimental design, and causal inference.
• Strong understanding of digital media, sports media, sponsorships, and brand partnerships.
• Experience with AI, machine learning, advanced analytics, and tools such as SQL, Python, or R.
• Experience building visualizations with Tableau, Looker, Power BI, or similar platforms.
• Bachelor’s degree in a quantitative field and proven experience leading analytics or data science teams.

Nice to have

• Experience in media agencies, marketing consultancies, or advanced analytics organizations.
• Advanced degree in a quantitative discipline.
• Knowledge of sports media, sponsorship ecosystems, or regulated industries.

Culture & Benefits

• Medical, vision, dental, life, and disability insurance.
• 401(k) program with up to a 5% company match.
• Paid personal time off, sick leave, and 14 paid company holidays.
• Annual bonus and long-term incentive opportunities.
• Commuter benefits, pet insurance, fertility and family planning support, mental health programs, and fitness benefits.