Director, Analytics (Media)

Location: New York, NY, United States; hybrid with required NYC office attendance two to three days per week

Base salary: $145,000–$180,000 USD per year

Company

hirify.global is a global integrated creative and media agency serving brands through creative, media, analytics, and strategy capabilities.

What you will do

• Lead the analytics agenda across multiple client accounts in collaboration with media, strategy, creative, and technical teams.
• Develop analytics frameworks, measurement plans, success metrics, and maturity models aligned with client business objectives.
• Lead Marketing Mix Modeling, Multi-Touch Attribution, closed-loop attribution, reporting, dashboards, and predictive modeling initiatives.
• Use first-party data to improve audience targeting and media effectiveness while partnering on data orchestration and quality assurance.
• Present complex data as clear narratives for senior client and internal stakeholders and support analytics business development.
• Manage, mentor, and develop analytics professionals while fostering technical growth and ownership.

Requirements

• 7–10 years of experience in digital marketing analytics, preferably focused on media and paid and organic social media.
• Deep knowledge of digital media channels, measurement methodologies, and performance marketing.
• Experience with Google Ads, DV360, Facebook, Amazon, TikTok, Twitter, and Snapchat campaign analysis.
• Experience with Google Analytics, Nielsen, IRI, Millward Brown, Oracle, Tableau or equivalent data visualization tools.
• Experience leading analyst teams, communicating with clients, presenting, brainstorming, and providing thought leadership.
• Experience with Python, SQL, advanced Excel, retail media, omnichannel attribution, performance marketing, or closed-loop attribution.

Culture & Benefits

• Collaborative, growth-oriented environment focused on learning and analytics excellence.
• Employer-sponsored 401(k) with match.
• Medical, dental, and vision coverage.
• Unlimited paid time off and caregiver or parental leave.
• Health and wellness benefits.