Marketing Analytics Manager (AI/ML)

Location: Chicago, Illinois. The role is associated with a US-based salary range covering California, Colorado, Illinois, New York, and Washington.

Annual base salary: $132,000–$182,000 USD, plus potential equity, bonus, and benefits.

Company

Okta provides identity and access infrastructure that helps organizations securely adopt cloud and AI technologies.

What you will do

• Own attribution modeling and full-funnel measurement across paid media, demand generation, field marketing, partner marketing, and other channels.
• Connect paid advertising activity with website and demand-generation outcomes to evaluate performance and ROI.
• Translate organic and paid traffic, engagement, and GEO data into recommendations for marketing leadership.
• Create forecasts, scenario models, and budget-planning analyses.
• Build and maintain self-service Tableau dashboards for paid media, brand, demand generation, digital marketing, and strategic events.
• Implement AI/ML capabilities, design marketing experiments, maintain data quality, and mentor junior analysts.

Requirements

• 8+ years of experience in marketing, analytics, operations, or BI within B2B SaaS.
• 4+ years of experience in marketing analytics, paid media analytics, web analytics, demand generation, field marketing, and ABM measurement.
• Expertise in attribution modeling, multi-touch measurement, statistical analysis, A/B testing, and experimental design.
• Advanced proficiency with Tableau, Salesforce, Snowflake, and Excel.
• Experience with martech infrastructure, database management, data hygiene, API integrations, and data warehouses.
• Ability to communicate complex insights to executives and influence work across teams without formal management authority.

Nice to have

• AI/ML experience in predictive modeling, propensity scoring, or marketing mix modeling.
• Google Analytics 4, Adobe Analytics, FiveTran Ad schemas, SQL, Python, or R experience.
• Growth marketing, demand generation, privacy-first measurement, DSP, or programmatic advertising experience.
• Advanced degree in business administration, analytics, economics, or a related field.

Culture & Benefits

• In-person onboarding is provided to support connection and ramp-up.
• Health, dental, and vision insurance are available.
• Benefits include 401(k), flexible spending account, paid time off, and parental leave.
• Equity and bonus may be available according to applicable plans and policies.
• Okta supports social impact, talent development, and connection across its global office community.