Measurement Strategist (AI Marketing Analytics)

Location: Hybrid in New York, Florida, New Jersey, or Texas

Company

hirify.global is a growth marketing firm using proprietary AI commerce technology, data infrastructure, and performance media to help brands grow across e-commerce, media, and social commerce channels.

What you will do

• Own measurement for a dedicated client engagement, connecting media delivery, web and app activity, customer behavior, and revenue.
• Establish event taxonomies, campaign conventions, KPI definitions, attribution rules, analytical datasets, automated workflows, dashboards, and data-quality checks.
• Design and execute incrementality tests, including geo holdouts, matched-market tests, audience holdouts, platform studies, and controlled A/B experiments.
• Manage marketing mix modeling and incrementality partners, review methodologies and assumptions, and combine partner outputs with experiments and attribution.
• Measure performance across paid social, search, video, creators, programmatic, CTV, audio, and offline channels throughout the customer journey.
• Build forecasts and investment scenarios, identify diminishing returns and growth opportunities, and present recommendations to internal and client stakeholders.

Requirements

• 5–6+ years of experience in marketing science, measurement, growth analytics, or a related field.
• Advanced SQL and strong Python or R skills, including independent work with large datasets and automated recurring analysis.
• Hands-on expertise in incrementality, controlled experimentation, power analysis, and interpretation of uncertain results.
• Practical marketing mix modeling experience, including data preparation, methodology evaluation, and investment recommendations.
• Experience building measurement infrastructure across advertising platforms, web or app analytics, customer data, and revenue systems.
• Knowledge of full-funnel media, attribution limitations, cohort analysis, CAC, LTV, payback, contribution margin, cloud data warehouses, and visualization tools.

Nice to have

• Experience building measurement programs from launch or during rapid growth.
• Brand and performance measurement across multiple markets and channels with limited user-level attribution.
• Experience with subscription, recurring-revenue, or retention-led businesses.
• Experience turning forecasts and scenario models into ongoing investment-decision tools.

Culture & Benefits

• Remote-first culture, with hybrid weekly office work expected for employees based in or near the New York or Lisbon hubs.
• Unlimited PTO and US holidays.
• Company-sponsored medical, dental, and vision coverage.
• 401(k) with company match and profit-sharing opportunities.
• Flexible parental leave and opportunities for interdisciplinary growth.
• Autonomy with accountability, high standards for rigor and ownership, and a collaborative working environment.