Senior Product Marketing Manager (B2B SaaS)

TL;DR

Senior Product Marketing Manager (B2B SaaS): Defining product positioning, communication strategies, and go-to-market plans for a photography digitalization platform with an accent on customer-centric narratives and sales enablement. Focus on translating technical capabilities into business value, conducting market research, and driving feature adoption to accelerate business growth.

Location: Remote (US)

Salary: $75K – $90K

Company

hirify.global provides an end-to-end workflow and e-commerce solution to help photographers digitalize their business and increase efficiency.

What you will do

• Develop and refine differentiated product positioning and customer-centric value propositions.
• Define and execute go-to-market (GTM) strategies for new features and products.
• Create sales enablement materials including pitch decks, battlecards, and messaging frameworks.
• Conduct customer research, market trend analysis, and competitor benchmarking.
• Collaborate with Product, Sales, and Customer Success to improve feature adoption and user retention.
• Act as the voice of the customer to influence the product roadmap and priorities.

Requirements

• 5+ years of experience in Product Marketing or similar roles within B2B SaaS.
• Proven track record of managing go-to-market strategies and successful product launches.
• Exceptional storytelling and messaging skills to simplify complex technical products.
• Experience in cross-functional collaboration between Product and Sales teams.
• Data-informed approach with proficiency in using analytics to drive decisions.
• Must be based in the US

Culture & Benefits

• Entrepreneurial spirit and a tight-knit ecosystem of over 150 talented individuals.
• Commitment to equal opportunities and an inclusive work environment.
• Focus on empowering users and driving sustainable business growth.
• Remote-first work culture.