Senior Product Marketing Manager

TL;DR

Senior Product Marketing Manager (Surgical Robotics): Develop and execute go-to-market strategies for robotic urology systems and programs with an accent on product positioning, pricing, and commercialization. Focus on leading cross-functional launches, sales enablement, lifecycle management, and clinical excellence to drive adoption and utilization.

San Jose, CA / Hybrid. Work Authorization: Citizen / Permanent Resident required. Ability to travel up to 25%.

$162,230 - $195,560 a year

Company

hirify.global revolutionizes treatment for benign prostatic hyperplasia (BPH) through innovative surgical robotics, focusing on patient outcomes and surgeon tools.

What you will do

• Develop and implement go-to-market strategies for hardware and capital equipment, including market opportunity analysis, positioning, messaging, and pricing.
• Lead cross-functional teams for product launches, creating collateral and ensuring commercial readiness.
• Partner with sales leadership as a product expert, providing strategies, communications, and customer notifications.
• Build and update sales tools, translating technical features into compelling benefits messaging.
• Manage product lifecycle, monitor performance, introduce enhancements, and develop end-of-life strategies with KPIs.
• Deepen understanding of Aquablation therapy and competitive data through field travel and OR observations.

Requirements

• Minimum 7 years in downstream product management or marketing, with career progression
• Demonstrated Urology experience
• Experience marketing to surgeons, hospital executives, and patients
• Proven track record developing/executing marketing plans and go-to-market strategies
• Ability to lead large cross-functional teams
• Strong analytical, organizational, interpersonal, and communication skills
• Hybrid work in San Jose, CA; travel up to 25%; Citizen/Permanent Resident required

Nice to have

• Experience in surgical robotics or high-growth medical products/therapies

Culture & Benefits

• Comprehensive health coverage, wellness programs, on-site gym, 401(k) with match, STD/LTD, life insurance.
• Flexible/paid time off, paid parental leave, paid holidays.
• Annual bonus, RSUs; focus on work/life blend, career growth, and team building programs.
• Pathological optimism, curiosity, ingenuity; induction and management development programs.