Product Marketing Manager

TL;DR

Product Marketing Manager (B2B SaaS): Operationalize go-to-market strategy and drive disciplined launch execution across solution portfolio and partner ecosystem with an accent on execution excellence, messaging activation, and cross-functional coordination. Focus on leading complex launches, activating field-ready messaging, enabling sales teams, and tracking performance KPIs.

Location: Remote - US

Salary: $85,000 to $115,000

Company

hirify.global (formerly AffiniPay) is a professional business platform built to help legal, accounting, and client-focused professionals simplify operations, ensure compliance, and fuel growth.

What you will do

• Lead go-to-market execution for product launches, feature releases, packaging updates, and integrated solutions, managing plans, timelines, and cross-functional coordination.
• Operationalize partner and integration launches, ensuring alignment with positioning, co-marketing, and clear documentation.
• Activate messaging and positioning into field-ready stories, launch kits, sales assets, and outbound messaging.
• Enable sales and customer-facing teams with launch materials, training, and support for acquisition, retention, and expansion.
• Track launch performance KPIs like pipeline contribution and adoption, gather feedback, and refine frameworks.

Requirements

• 3–6 years in product marketing, solutions marketing, or cross-functional go-to-market roles within B2B SaaS
• Demonstrated experience driving operational execution of complex, cross-functional product or partner-integrated launches
• Strong ability to translate positioning into clear, field-ready messaging and enablement assets
• Highly organized with proven project management skills and attention to detail
• Analytical mindset for tracking performance and optimizing execution
• Excellent written and verbal communication skills

Nice to have

• Experience leveraging AI tools to improve workflows and efficiency

Culture & Benefits

• Health insurance including 100% company-paid HDHP plan, dental, and vision
• Competitive compensation with bonuses, equity, and 401(k) match
• Flexible Time Off, paid holidays, parental leave
• Wellness stipends, mental health support, nutrition coaching
• Learning through hirify.global.edu, professional development funds
• Team-building events, volunteer time off, charitable matching