Principal Demand Generation Campaign Manager (Fintech)

TL;DR

Principal Demand Generation Campaign Manager (Fintech): Driving expansion, cross-sell, and upsell pipeline within existing customer base through targeted multi-channel campaigns with an accent on customer lifecycle marketing, account-based approaches, and sales alignment. Focus on owning strategy, planning, execution, optimization, and delivering measurable pipeline impact using marketing automation and CRM platforms.

Location: US Remote

Salary: $104,148 – $177,600

Company

B2B SaaS provider in the fintech space focused on customer expansion and product adoption.

What you will do

• Own customer demand strategy for assigned products and segments, driving qualified expansion pipeline through multi-channel campaigns.
• Plan and execute integrated demand programs across email, paid media, digital advertising, webinars, events, and content syndication.
• Partner with Customer Sales and Account Management to align campaigns with sales plays and pipeline goals.
• Translate customer data and intent signals into audience segmentation and messaging strategies.
• Drive pipeline outcomes against KPIs like engagement, MQLs, sales-ready accounts, and revenue influence.
• Optimize performance through testing, analytics, and cross-functional collaboration; manage budgets and develop scalable playbooks.

Requirements

• 6–8+ years in B2B demand generation, lifecycle marketing, or digital marketing, ideally in B2B SaaS or fintech
• Proven success driving expansion, cross-sell, or post-sale demand within existing customer base
• Strong understanding of customer lifecycle marketing, account-based approaches, and sales-aligned execution
• Hands-on experience with marketing automation and CRM platforms (HubSpot, Marketo, Salesforce)
• Highly analytical, data-driven with strong project management and communication skills
• Bachelor’s degree or equivalent practical experience

Culture & Benefits

• Fast-paced environment with cross-functional collaboration across Sales, Product Marketing, RevOps, and Customer Marketing.
• Focus on strategic ownership, independent judgment, and measurable impact on business growth.
• Competitive compensation in the range of $104,148 - $177,600.