Director, Paid Social Performance Marketing

TL;DR

Director, Paid Social Performance Marketing: Own and scale paid social growth channel with a nine-figure budget against aggressive CPA and ROAS targets with an accent on full-funnel strategy, AI-driven insights, and performance measurement. Focus on building testing roadmaps, partnering cross-functionally, and launching new channels for efficient customer acquisition.

Location: US Remote (compensation range for US-based candidates; non-US candidates contact recruiter for location-specific range)

Salary: $220K – $240K • Offers Equity

Company

Leading health and wellness platform redefining healthcare with personalized, accessible telehealth services from diagnosis to delivery.

What you will do

• Own and scale the paid social program, managing a nine-figure annual budget
• Define and evolve full-funnel social strategy across performance, awareness, and consideration
• Leverage AI and automation for insights, campaign execution, and performance reporting
• Partner with Product, Creative, Analytics, and Marketing teams to identify and launch growth opportunities
• Translate complex measurement (MMM, MTA, Conversion Lift) into actionable investment decisions
• Build and execute testing roadmaps for creative, targeting, and platform optimizations

Requirements

• 10+ years in performance or growth marketing with track record scaling 8–9 figure budgets
• Deep expertise in paid social platforms (especially Meta) and performance measurement frameworks
• Proven full-funnel marketing strategies beyond lower-funnel optimization
• Experience with AI, automation, or advanced tooling for marketing efficiency
• Strong analytical skills to turn complex data into recommendations
• Leadership experience building and developing high-performing teams

Culture & Benefits

• Unlimited PTO, company holidays, and quarterly mental health days
• Comprehensive health benefits including medical, dental, vision, and parental leave
• 401k with employer matching and Employee Stock Purchase Program (ESPP)
• Competitive salary and equity compensation
• Offsite team retreats
• Talent-first flexible/remote work approach