Digital Marketing Manager

TL;DR

Digital Marketing Manager (Paid Media): Plan, execute, and optimize integrated digital campaigns across paid media, programmatic, ABM, social, email, and web channels with an accent on performance tracking, budgeting, and conversion optimization. Focus on designing landing pages, A/B testing, analyzing data with Google Analytics, and ensuring regulatory compliance in life sciences.

Alameda, CA. Willingness and ability to work on site required. Some travel (up to 10%, including weekends) may be required.

Annual Base Salary Range: $90,000 - $105,000

Company

hirify.global is a medtech company focused on innovative medical devices.

What you will do

• Plan, develop, and execute integrated digital marketing campaigns across paid media, web, social, email, and programmatic channels.
• Manage end-to-end paid media initiatives, including budgeting, targeting, execution, optimization, and reporting.
• Implement programmatic and ABM advertising strategies using platforms like PulsePoint.
• Plan and manage social media advertising on LinkedIn and Meta, oversee ad scheduling, asset delivery, and performance tracking.
• Design, build, and optimize conversion-focused landing pages with UX best practices and A/B testing.
• Support SEO/SEM, email automation in Marketo, and analyze performance with Google Analytics to derive actionable insights.
• Collaborate with cross-functional teams and external agencies while ensuring compliance with QMS and regulations.

Requirements

• Bachelor's degree in Marketing, Communications, Digital Media, or related field with 3+ years of experience in digital marketing, advertising, or campaign management.
• Hands-on experience managing paid media campaigns (Google Ads, social platforms).
• Experience with marketing automation (Marketo) and CRM (Salesforce).
• Strong skills in campaign analytics and optimization (Google Analytics, SEMrush).
• Experience with landing page optimization, A/B testing, programmatic/ABM platforms.
• Proficiency with Adobe Creative Suite, basic HTML/CSS, and CMS (e.g., WordPress).
• Excellent organizational, project management, and communication skills in a fast-paced environment.

Nice to have

• Agency and/or life sciences experience.

Culture & Benefits

• Competitive compensation package plus benefits and equity program.
• General office environment with flexibility for urgent matters outside standard hours.
• Adherence to Quality Management System (QMS) and regulatory standards.