Content Marketing Specialist

TL;DR

Content Marketing Specialist (Neurodiagnostics): Develop and execute comprehensive content strategies for neurodiagnostic, neuromonitoring, and sleep diagnostic product lines with an accent on bridging complex technical specifications to clinical benefits. Focus on creating high-impact assets like white papers, case studies, and digital campaigns while optimizing website for SEO/AEO and driving measurable engagement across sales channels.

Location: Remote, USA

Salary: $92,000 - $108,000 USD

Company

hirify.global provides neurodiagnostic, neuromonitoring, and sleep diagnostic products to clinical communities worldwide.

What you will do

• Develop and execute editorial calendars aligned with product launches and business objectives.
• Create, edit, and manage content including white papers, case studies, brochures, digital ads, and social media posts.
• Lead content strategy for company website using WordPress, optimizing for SEO/AEO.
• Collaborate with product management to create sales enablement tools addressing clinical objections.
• Maintain content style guide and manage publication schedules with marketing tools.
• Analyze campaign performance using GA4 and Salesforce to report ROI and inform strategies.

Requirements

• Bachelor’s degree in marketing, communications, or related field
• 3+ years in content or product marketing, preferably B2B medical device or healthcare
• Strong digital portfolio of marketing content and campaigns
• Proficiency in Salesforce Pardot for email campaigns, GA4, Adobe Creative Suite, and WordPress
• Expertise in LinkedIn, Meta, X for organic and paid campaigns
• Knowledge of FDA, HIPAA, GDPR regulations for medical device content
• 10-20% travel to tradeshows and events

Nice to have

• Proficiency with AI-assisted content tools like ChatGPT, Claude, or Jasper

Culture & Benefits

• Collaborative cross-functional environment focused on brand consistency and measurable impact
• Remote work within USA
• Equal opportunity employer with accommodations available