Senior Performance Marketing Manager

TL;DR

Senior Performance Marketing Manager (DTC): Build and manage full DTC performance funnels from cold traffic to conversion with an accent on CRO, media buying, and creative strategy. Focus on leading A/B tests across landing pages and advertorials, directing creative teams, and optimizing for target CPA across multiple brands.

Location: Hybrid

Salary: $90,000 – $100,000 USD

Company

Hyper-growth operator-led brand company owning and scaling six health, wellness, and pet DTC brands with $40M+ run rate and aggressive acquisition plans.

What you will do

• Build and manage DTC performance funnels end-to-end, designing advertorials, landing pages, and PDPs to hit target CPAs.
• Lead CRO strategy, running A/B tests and working with designers/developers to implement tests and improvements.
• Drive paid media across Meta, directing buying, diagnostics, and scaling.
• Own creative strategy, developing angles, directing teams, and testing high-velocity creatives.
• Manage creative team, setting priorities and building feedback loops for winners.
• Conduct market research and collaborate cross-functionally on funnels and offers.

Requirements

• 3–5+ years in DTC performance marketing with direct funnel and CRO ownership.
• 1–2+ years managing/director creative or marketing teams.
• Strong across CRO, paid media (Meta Ads), and creative strategy.
• Proven results improving CPA or CVR, with portfolio.
• Self-directed execution and collaboration with designers/developers.

Nice to have

• Background in health, wellness, or pet DTC brands.
• Dropshipping, agency, or multi-brand e-commerce experience.
• Direct response/advertorial funnel experience.
• Shopify familiarity for CRO/growth.

Culture & Benefits

• Performance-first culture focused on results, speed, ownership, and empowerment.
• Direct P&L impact and portfolio exposure across multiple brands.
• Hybrid work arrangement.
• Health benefits: HMO coverage.
• Performance-based bonus.
• PTO per policy.

Hiring process

• Submit resume + breakdown of owned funnel/campaign (build, test, results).
• Initial screening call with HR.
• Final interview with Head of Growth.