Manager, Performance Marketing

TL;DR

Manager, Performance Marketing (Healthcare/HR Tech): Build and lead a new performance marketing function driving measurable growth across digital and demand-generation channels with an accent on SEO/AEO, paid media, webinars, and events. Focus on defining strategy, implementing tools and processes, optimizing performance, and scaling programs that connect awareness to pipeline.

Location: Remote

Salary: $98,250 - $144,100 annually

Company

hirify.global creates innovative health benefits solutions for small and midsize businesses and their employees.

What you will do

• Establish strategy, roadmap, and operating model for performance marketing in partnership with VP, Marketing
• Define success metrics, measurement frameworks, dashboards, and reporting tied to pipeline and revenue
• Design and implement foundational processes, tools, and reporting to scale the function
• Own and optimize performance across SEO, AEO, paid search, paid social, and emerging platforms with experimentation frameworks
• Build demand-generation programs including webinars, events, and campaigns to convert awareness into sales opportunities
• Use data to identify growth opportunities, remove buyer journey friction, and establish best practices across marketing and sales
• Manage agency or external partner relationships

Requirements

• 5–8+ years in performance marketing, demand generation, or growth marketing
• Experience building or scaling performance marketing programs from early stages
• Strong knowledge of SEO and emerging AEO/AI search behaviors
• Experience running webinars, digital events, or demand-generation campaigns
• Expertise in analytics and conversion optimization
• Comfort working cross-functionally with product, sales, and marketing teams
• Familiarity with modern marketing tools like marketing automation, analytics, and experimentation platforms
• Experience managing agencies or external partners

Nice to have

• Experience in healthcare, benefits, or HR tech
• Previous experience at a high growth company

Culture & Benefits

• Non-hierarchical, merit-driven, high-performance, fast-paced environment
• Generous PTO, up to 16 weeks paid parental leave, paid holidays, paid paw-ternity leave
• 401k program, transportation perks, education reimbursement
• Standard health and wellness benefits plus alternative medicine coverage
• Opportunities for career growth and meaningful mission-driven work