Lifecycle Marketing Manager

TL;DR

Lifecycle Marketing Manager: Develop and execute supporter lifecycle strategy across digital touchpoints including onboarding, engagement, advocacy, reactivation, and retention with an accent on cross-channel journeys, data-driven segmentation, and personalization. Focus on designing high-performing journeys, implementing A/B testing, optimizing KPIs, and building re-engagement strategies powered by BigQuery user data.

Location: Remote-based anywhere in the United States; must be available for regular travel within the US for conferences, events, and staff retreats.

Salary: $78,000-$83,000 annually

Company

hirify.global works at the intersection of digital media, smart tech, elections, and renewable energy advocacy to lower energy costs, create jobs, shift culture, and accelerate decarbonized technologies.

What you will do

• Design and build cross-channel journeys in platforms like Engaging Networks, ManyChat, Klaviyo, and n8n using BigQuery data for segments, cohorts, and triggers.
• Partner with campaign, creative, and data teams to deliver personalized, message-matched content based on supporter actions and interests.
• Implement A/B and multivariate testing to optimize messaging, frequency, channel mix, and lifecycle KPIs like open/click rates, conversions, and ROI.
• Collaborate on defining lifecycle stages, building re-engagement strategies, and contributing to CRM/CDP roadmap with automation ideas.
• Monitor funnel metrics, report on performance, and refine strategies for retention and win-back.

Requirements

• 5+ years in lifecycle marketing, CRM, or engagement marketing, ideally at nonprofit or mission-driven org.
• Deep experience with email platforms, marketing automation (Engaging Networks, Klaviyo, n8n, HubSpot, Salesforce), audience segmentation, personalization, and testing.
• Strong analytical skills with SQL, data dashboards, and funnel metrics analysis.
• Experience designing journeys driving conversions, retention, or re-engagement.
• Work in cross-functional teams and agile environments.

Nice to have

• Passion for youth-led climate action and social justice.
• Familiarity with CDPs, journey orchestration, n8n, Meta ad flows, and Messenger bots integration.
• Bilingual (especially Spanish).

Culture & Benefits

• Generous benefits: Medical, Dental, Vision, 403b retirement, Vacation, Sabbatical, Paid Parental Leave, sick time, floating holidays, community service days.
• Two weeks full-staff time off (July 4 week and Christmas-New Years) plus 13 observed holidays.
• Fast-paced, mission-oriented environment valuing problem solvers, strategic thinkers, collaboration, innovation, and action.
• Equal-opportunity employer prioritizing staff diversity.