Digital PPC/SEM Specialist

Digital PPC/SEM Specialist

Company: EC Markets

Location: Auckland, New Zealand (preferred; open to candidates outside NZ with remote trial)

Employment Type: Full-Time

About EC Markets:

EC Markets is a globally recognized and regulated forex broker, committed to providing traders with innovative trading solutions, industry-leading platforms, and world-class support. With a growing presence in Asia, Europe, the Middle East, Australia, and now Latin America, EC Markets is expanding to better serve and support clients in the LATAM region. We are currently seeking a passionate and experienced Marketing Manager to lead and execute our marketing strategy in Latin America, based in our office in Mexico City.

About the Role:

The PPC/SEM Specialist is responsible for planning, executing, and optimizing paid advertising campaigns across platforms such as Google Ads, Meta (Facebook/Instagram) Ads, and other digital channels. The primary focus of this role is to generate high-quality leads and drive measurable conversions that support the company’s revenue and growth objectives.

Responsibilities:

• Plan and manage paid media campaigns across Google, Meta, and other relevant platforms, with a focus on lead generation and conversions.
• Conduct keyword research, audience targeting, and bidding strategies to maximize campaign performance and ROI.
• Create and optimize ad copies, creatives, and landing pages in collaboration with the design and content teams.
• Monitor daily campaign performance, including impressions, clicks, cost, and conversions, and make timely adjustments.
• Set up and maintain conversion tracking tools (e.g., Google Analytics, Meta Pixel) to ensure accurate data.
• Run A/B tests on ads, audiences, and landing pages to continuously improve lead quality and conversion rates.
• Prepare regular performance reports and insights, highlighting key results, learnings, and improvement actions.
• Work closely with the sales team to align lead quality, follow-up processes, and feedback for improvement.

Requirements:

• Bachelor's degree in Marketing, Advertising, E-commerce, Business, or a related field.
• 1+ years of hands-on experience managing PPC/SEM campaigns (e.g., Google Ads, Meta Ads).
• Solid understanding of performance marketing, lead generation, and conversion optimization.
• Experience with analytics and tracking tools such as Google Analytics, Tag Manager, and ad platform dashboards.
• Strong numerical and analytical skills, able to interpret data, and make clear optimization decisions.
• Basic knowledge of landing page best practices; experience with A/B testing is a plus.
• Good communication skills and the ability to work cross-functionally with marketing, sales, and product teams.

What We Offer:

• Competitive base salary + performance-based commissions.
• Career growth opportunities in a dynamic and multicultural environment.
• Role is open to candidates outside New Zealand. If you do not hold a valid New Zealand work visa, we will initially assess your performance through a remote working arrangement. For those based in Auckland, we may invite you for an in‑person interview as part of the process. Salary is negotiable based on your experience and location.