Paid Social Specialist

TL;DR

Paid Social Specialist (Facebook/Instagram/LinkedIn): Develop and execute paid social campaigns across multiple platforms with an accent on strategy, targeting, budget recommendations, optimization, and performance reporting. Focus on audience research, KPI-driven improvements, cross-channel alignment, and forecasting spend.

Location: Hybrid in-office/remote work or fully remote options, with free attendance to local marketing events.

Company

Human-centered agency focused on respect, professional growth, and client digital marketing programs.

What you will do

• Develop paid social strategies supporting clients' digital marketing.
• Execute campaigns on Facebook, Instagram, LinkedIn, Pinterest, Twitter, YouTube, and others.
• Conduct audience, placement, and platform research.
• Create and present performance reports with optimization recommendations.
• Forecast budgets and align strategies across paid and organic channels.
• Collaborate with teams, vendors, and support new business efforts.

Requirements

• 1+ years managing paid media campaigns, emphasis on paid social.
• Proficient in Facebook Ads Manager; strong in LinkedIn, Pinterest, Twitter.
• Google Ads Certified (Fundamentals, Search, Display, Video, Shopping, Mobile).
• Google Analytics certified; experience with Adobe Analytics, Google Tag Manager.
• Proficiency in Word, Excel, PowerPoint/Keynote; strong communication skills.
• Bachelor's Degree in related field.

Nice to have

• Facebook Blueprint certified.

Culture & Benefits

• Hybrid or fully remote work options.
• Unlimited PTO.
• Free attendance to local marketing events.
• Office perks like dogs and candy.
• Fun team culture with professional growth focus.
• Commitment to diversity and inclusion.