Paid Social Specialist (Marketing)

TL;DR

Paid Social Specialist (Marketing): Managing and optimizing paid social campaigns across Meta, TikTok, and other platforms to drive customer growth and revenue with an accent on data-driven optimization and creative performance. Focus on scaling campaign efficiency using proprietary tools, managing A/B tests, and ensuring high-quality signal integration (CAPI/pixels).

Location: Hybrid in Mexico City

Company

hirify.global is the largest independent full-funnel marketing agency in the U.S., utilizing proprietary technology like Bliss Point to eliminate waste and scale growth for marketers.

What you will do

• Execute and manage day-to-day Paid Social campaigns across Meta, TikTok, Pinterest, and other relevant platforms.
• Apply standard SOPs and playbooks for campaign setup, QA, and delivery checks to ensure high-quality event mapping and UTM integrity.
• Monitor performance daily and build recurring reports to provide clients with clear, goal-oriented insights.
• Conduct controlled A/B tests and pilot new platform features to optimize ROAS and CAC.
• Collaborate with Creative, Analytics, and Product teams to rotate creatives and reduce audience fatigue.
• Utilize Bliss Point signals to guide optimizations and log feedback for product partners.

Requirements

• 2+ years of hands-on experience in Paid Social execution, specifically with Meta Ads buying.
• Proficiency with GA4 and platform analytics to turn raw data into actionable next steps.
• Advanced skills in Excel/Google Sheets and presentation tools.
• Bachelor’s degree or equivalent professional experience.
• Must be based in Mexico City for a hybrid work arrangement.

Nice to have

• Experience buying on TikTok, Pinterest Performance+, Snapchat, Reddit, or LinkedIn.

Culture & Benefits

• Unlimited PTO and 16 paid holidays to ensure a strong work-life balance.
• Comprehensive healthcare including Major Medical, Dental, Vision, and Life Insurance.
• Savings Fund with a 10% employer match (requires 10% employee contribution).
• Generous paid parental leave for both birthing (16 weeks) and non-birthing parents (6 weeks).
• Professional development through LinkedIn Learning and structured mentorship programs.
• Hybrid work environment providing flexibility and a culture of ownership.