Sr Product Marketing Manager (Medtech)

TL;DR

Sr Product Marketing Manager (Medtech): Defining and executing the go-to-market strategy and positioning for DentalPlans.com with an accent on market adoption and performance insights. Focus on bridging gaps between development and sales, conducting VOC analysis, and crafting differentiated product positioning.

Location: Remote (Must be based in the US). Excludes AK, DE, HI, LA, NE, ND, RI, SD, VT, WV, DC, and PR.

Salary: $75,000 - $100,000

Company

Global leader in dental management, analytics, communication, and marketing software.

What you will do

• Develop end-to-end GTM strategies for new products, integrations, and feature releases.
• Conduct market research, VOC analysis, and competitive analysis to inform positioning and pricing.
• Partner with Product Management to align roadmaps with customer needs and market requirements.
• Create enablement materials including pitch decks, FAQs, and case studies.
• Measure and report on key business metrics and optimize GTM performance through testing.
• Represent the company at industry events and lead messaging for tradeshows.

Requirements

• Bachelor's degree.
• 5-7 years of relevant experience in product marketing.
• Proven experience developing market requirements for software products.
• Strong ability to build consensus among diverse stakeholders.
• Must be based in the United States (excluding specific states/territories).

Nice to have

• Knowledge of the dental market and dentistry business.

Culture & Benefits

• Competitive compensation with bonus eligibility.
• Comprehensive health coverage (Medical, Dental, Vision).
• 401K plan with company match.
• Paid Time Off, Sick Leave, and Paid Parental Leave.
• Health Savings and Flexible Spending Accounts.
• Education benefits and Worldwide Scholarship Program.