CRM Manager (Referral & Winback)

TL;DR

CRM Manager (Referral & Winback): Own lifecycle campaigns focused on lead conversion, customer reactivation, and referral growth using a data-led, multi-channel approach. Focus on optimising journeys, building winback strategies, developing referral programmes, and iterating campaigns to improve ROI and lifetime value.

Location: London | Hybrid (2 days in office)

Salary: £50,000 – £60,000 + Bonus

Company

Rapidly scaling, consumer-focused business redefining convenience and quality within its market, with strong growth and ambitious expansion plans.

What you will do

• Own and optimise lead capture, nurture, and conversion journeys
• Build and scale winback strategies to re-engage lapsed customers
• Develop high-performing referral programmes to drive acquisition
• Execute campaigns across Email, SMS, Push, and emerging channels
• Test, analyse, and iterate campaigns to improve ROI and lifetime value

Requirements

• 3–5+ years’ CRM or lifecycle marketing experience
• Hands-on expertise with platforms such as Klaviyo
• Strong understanding of segmentation, personalisation, and deliverability
• Proven track record in A/B testing and performance optimisation
• Commercial mindset with confidence interpreting and acting on data

Culture & Benefits

• Private medical insurance
• 25 days’ holiday plus public holidays
• Performance-related bonus scheme
• Hybrid working for flexibility
• Discount on high-quality products/services
• Enhanced parental leave support