Senior Marketing Manager - Growth Lifecycle Marketing

TL;DR

Senior Marketing Manager - Growth Lifecycle Marketing (SaaS): Building sophisticated automated workflows and leveraging AI-powered personalization to deliver the right message at the right time, with an accent on rapid testing of new product offerings and revenue streams through quick-strike experimentation. Focus on implementing AI-driven creative development, segmentation, predictive modeling, and rigorous A/B testing to drive trial conversions and reduce churn.

Location: Waltham, MA or Remote (hybrid model)

Salary: $102,800 - $128,500 USD

Company

SaaS platform empowering businesses, entrepreneurs, non-profits, and individuals to grow online with marketing tools.

What you will do

• Lead development and execution of multi-channel lifecycle journeys (Email, SMS, In-App, Push) to drive trial conversions and reduce churn.
• Design and execute quick-start experiments to validate new offerings, pricing, and features, analyzing performance for scalability.
• Implement AI-driven creative development, segmentation, and predictive modeling for hyper-personalized content delivery.
• Manage A/B and multivariate testing roadmap using AI optimization tools for subject lines, send times, and creatives.
• Collaborate with Product and Data Science teams to integrate machine learning insights into the marketing stack.
• Own reporting for lifecycle KPIs (LTV, CAC, Retention) with data visualization tools for leadership insights.
• Leverage Generative AI and Prompt Engineering to scale content production across customer cohorts.

Requirements

• 7+ years in growth or lifecycle marketing, focused on SaaS or subscription models.
• Hands-on experience with AI marketing tools (Claude, Gemini, ChatGPT) and Predictive Analytics.
• Mastery of marketing automation platforms like Braze, Iterable, or Salesforce Marketing Cloud.
• High proficiency in SQL or data visualization tools (Tableau/Looker).
• Proven track record in sophisticated experimentation frameworks.
• Bachelor's degree in Marketing, Business, or related field.

Culture & Benefits

• Hybrid work model combining remote flexibility with in-office collaboration, trainings, and socializing.
• Culture of diversity, inclusion, and continuous improvement with educational programs.
• Generous paid time off and competitive benefits package supporting health and well-being.
• Opportunities for career growth, stretch assignments, coaching, and professional development.