Lead eCommerce Lifecycle Marketing (eCommerce)

TL;DR

Lead eCommerce Lifecycle Marketing (eCommerce): Leading strategy and execution across owned channels to drive activation and retention for consumer hardware products with an accent on data-driven lifecycle programs and identity resolution. Focus on designing full-funnel customer journeys, optimizing LTV through experimentation, and integrating CRM with product surfaces.

Location: Must be based in the US and work in an office 4+ days per week (Los Angeles, New York, Palo Alto, or San Francisco).

Salary: $121,000 – $214,000 per year (depending on zone)

Company

A technology company that empowers people to express themselves through hirify.globalchat, Lens Studio, and AR glasses like Spectacles.

What you will do

• Lead CRM and lifecycle strategy for consumer hardware, defining the roadmap, campaign calendar, and channel mix.
• Design full-funnel customer journeys (onboarding, cross-sell, winback, loyalty) to move customers from first touch to advocacy.
• Own segmentation and targeting based on behaviors and preferences to enable personalized experiences at scale.
• Develop and execute a robust A/B and multivariate testing agenda to improve activation, retention, and LTV.
• Partner with Brand, Product, and Analytics teams to integrate lifecycle programs with on-site and in-app checkout flows.
• Define and own CRM KPIs, building dashboards to track activation, engagement, and revenue contribution.

Requirements

• 8+ years of experience in CRM, lifecycle, retention, or growth marketing, ideally in eCommerce or hardware.
• Demonstrated track record of scaling lifecycle programs that measurably improve retention and LTV.
• Deep expertise in email and push marketing, including triggers, dynamic content, and deliverability.
• Hands-on experience with experimentation, incrementality, and cohort analysis.
• Proficiency with CRM platforms such as Braze, Salesforce Marketing Cloud, Iterable, or Klaviyo.
• Must be based in one of the following US locations: Los Angeles, New York, Palo Alto, or San Francisco.

Nice to have

• Experience in luxury, tech, or lifestyle consumer goods marketing.
• Strong leadership and stakeholder management skills across global teams.
• Passion for AR/VR experiences and the future of digital commerce.

Culture & Benefits

• Comprehensive medical coverage and emotional/mental health support programs.
• Paid parental leave.
• Compensation packages including equity in the form of RSUs.
• "Default Together" culture emphasizing high-frequency in-person collaboration (4+ days per week).