Lifecycle Marketing Manager

TL;DR

Lifecycle Marketing Manager (B2B SaaS): Develop integrated lifecycle strategies and multi-channel campaigns driving pipeline growth, customer engagement, expansion, and retention with an accent on AI-enhanced messaging, automation, and data-driven optimization. Focus on building campaign roadmaps, end-to-end execution across CRM channels, performance measurement, and cross-functional collaboration to achieve revenue goals.

Location: You will be based in New York or Boston area. Hybrid model: office on Mondays, Tuesdays, and Thursdays; flexibility on Wednesdays and Fridays. English as working language.

Salary: $128,000-$148,000

Company

Provider of credential security solutions trusted by millions of consumers and over 25,000 brands worldwide, with offices in New York, Lisbon, and Paris.

What you will do

• Develop lifecycle strategies and campaign roadmaps aligned to quarterly revenue and pipeline goals.
• Execute end-to-end campaigns across CRM channels like email, chatbot, in-app, including AI-enhanced messaging and optimization.
• Manage campaign tagging, measurement, and reporting for attribution, pipeline contribution, and revenue impact.
• Leverage AI for strategy, prompt frameworks, automation rules, and experimentation with new tools.
• Partner with Revenue Operations, Demand Generation, Analytics, Product Marketing, Creative, Sales, and Legal.

Requirements

• 4–6 years in lifecycle, growth, or demand generation marketing in B2B SaaS or tech.
• Proven success with multi-touch campaigns driving pipeline and revenue.
• Hands-on experience with marketing automation/CRM platforms (Marketo, Braze, HubSpot, Salesforce, Adobe).
• Strong grasp of marketing data, tagging frameworks, and funnel performance.
• Collaborative operator thriving in cross-functional environments.

Culture & Benefits

• Equal parental leave up to 20 weeks fully paid.
• Mental health services through Spring Health and well-being days.
• Mentorship program and comprehensive health coverage including dependents.
• Unlimited PTO, Betterment 401(k), paid holidays and sick leave.
• Donation matching up to $500/year, weekly office lunches, happy hours, team buildings.

Hiring process

• Review lifeathirify.global.com/how-we-hire for details on interviews and hiring.