Founding Lifecycle Lead (AI-Native B2C Mental Health)

TL;DR

Founding Lifecycle Lead (AI-Native B2C Mental Health): Owns the end-to-end patient lifecycle, building the CRM foundation and programs that keep patients engaged, retained, and delighted over months and years of care with an accent on onboarding, retention, re-engagement, and churn reduction. Focus on improving retention, reducing drop-off, and elevating the patient experience in a regulated, high-trust healthcare environment.

Location: In-Person in San Francisco, CA

Salary: $89K – $172K (based on experience)

Company

hirify.global is building a modern clinic, completely AI-native, where human psychiatrists and AI agents work together to provide world-class care covered by insurance directly to patients.

What you will do

• Own hirify.global’s lifecycle strategy end-to-end, including onboarding flows, retention programs, refill support journeys, win-back / reactivation, and churn reduction.
• Build and operate our CRM stack, including segmentation, event-driven messaging, campaign operations, experimentation, and performance reporting.
• Design patient journey orchestration, mapping key lifecycle states and ensuring the right messages, nudges, and support triggers occur at the right time.
• Improve retention and utilization, driving measurable increases in follow-up booking rates, kept-appointment rates, medication adherence support touchpoints, and long-term patient engagement.
• Run rigorous testing and analytics, partnering with growth/product analytics to define lifecycle KPIs, build dashboards, and run A/B tests across messaging, timing, and personalization.
• Drive re-engagement and win-back, building programs for patients who stall in the funnel, miss appointments, lapse in follow-ups, or churn—while staying compliant and patient-first.

Requirements

• 2–8+ years of experience in lifecycle marketing, retention, CRM, growth marketing, or a similar operator role.
• Hands-on ownership of lifecycle channels, including segmentation, personalization, journey building, and campaign execution.
• Strong analytical ability, including funnel analysis, experimentation design, lifecycle cohorting, and data storytelling.
• Experience with modern CRM / marketing automation tools.
• High ownership + strong judgment in fast-moving environments; excellent attention to detail.
• Excellent written and verbal communication, with a high bar for patient-facing tone and clarity.

Nice to have

• Bonus: experience in digital health, HIPAA environments, or building lifecycle systems from scratch.

Culture & Benefits

• Health Insurance: Medical, dental, and vision benefits
• Additional Perks: In-person retreats, meal stipends, etc.
• Time Off: Flexible, unlimited vacation policy
• Work Hours: Flexible
• Impact: Work on something that truly matters to millions of patients and families.
• Autonomy and Learning: Ownership over your metrics with the freedom to set priorities, shape processes, and drive outcomes end-to-end.

Hiring process

• Resume + Application Screen
• Founder Conversation
• Onsite Interview
• Professional Reference Check