Vertical Marketing Leader - Americas

TL;DR

Vertical Marketing Leader (Americas): Lead end-to-end development of targeted marketing programs for Financial Services, Technology, Entertainment, Staffing, Retail, and Canada markets with an accent on go-to-market strategies, demand generation, and sales alignment. Focus on leveraging AI for audience segmentation, lead scoring, predictive analytics, campaign optimization, and creating vertical-specific thought leadership content.

Location: U.S. Remote with occasional business travel

Salary: $120,000 - $140,000 base annually

Company

Leading provider of mission-critical background screening solutions to Fortune 100 and Global 500 brands.

What you will do

• Develop and own vertical marketing strategy aligned with business priorities to drive pipeline growth.
• Segment target audiences using data and research to identify pain points and unmet needs.
• Build integrated marketing programs for demand generation and sales enablement.
• Leverage AI tools for personalization, lead scoring, predictive analytics, and campaign optimization.
• Activate campaigns across the funnel and create vertical thought leadership content.
• Collaborate cross-functionally with Sales, Customer Success, Product, and others to maximize impact.
• Measure performance, track ROI, and optimize programs continuously.

Requirements

• 5+ years of B2B marketing experience, ideally in regulated or compliance-driven industries
• Track record supporting sales teams and influencing revenue through marketing
• Hands-on experience with AI-powered marketing platforms (e.g., Jasper, Writer, ChatGPT, HubSpot AI)
• Success managing multi-channel campaigns and tailoring messaging by vertical
• Strategic thinking, project management skills, and exceptional communication
• Comfort in fast-paced, matrixed environment

Culture & Benefits

• Work remotely with occasional business travel
• Medical, Vision, Dental, and supplementary benefits
• 401k with employer match and Employee Stock Purchase Plan
• Competitive PTO and 9 paid company holidays
• Access to tech, growth opportunities, and supportive leadership